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Metrocity, incepted in Italy in 1992, is a fashion and lifestyle brand based on innovative technologies of Milan
and craftmanship of Firenze. Exploration of materials and research on tradition and future present a classic
and contemporary trend rooted in the nature and cultural heritage of Italy.
Bold and free as a tool to express oneself, Metrocity is endlessly evolving and presenting visions,
shaping ideas into products by reinterpreting the reality from a different point of view.
“ PIAZZA Di CITTÀ ”
Piazza, which means a round plaza in a city, is the starting point of revolution and innovation,
a beautiful venue for artists, and a place of discussion for thinkers. Piazza is living and breathing,
showing transitions in the era and city plainly. The emblem of Metrocity in a perfect structure of circle line
represents the radial structure of cities stretching out from the center of Italy,
while character M in the middle symbolizes the metro city inside Piazza,
which leads the culture and trend of all cities.
Great and beautiful heritages that stay still in the center of each city across the world
and newly evolving cultures coexist in Piazza, inspiring Metrocity with innovative thoughts and challenges.
“Adventure that began in Milan, Italy in 1992, icon of innovation"
Longing for freedom and liberation out of the fixed frame, they expressed their intrinsic voice and creed.
Metrocity gave a fresh shock to sophisticates in Italy with materials, techniques
and ornaments that boldly break the conventional form of handbags.
Apart from the high-class leather from Toscana, high technical jacquard,
which was a new material developed in industrialized city Milan, was used in combination
with signature quilting and press techniques, pushing the boundary of monotonous expression.
With Oro Mezzo and Oro Edge, born by adding a classic detail of Italy to a bold ornament that symbolizes future, Metrocity pursues an all-time neo classic and presents a new style in Italian fashion
“Heritage of Italy, present and value of future”
Numerous artists in Italy were a craftworker and artisan before becoming an artist, sculptor and architect
Metrocity presents a new collection each season by applying a modern technique,
solid identity and inspiration of the times to traditional techniques that have been handed down in Italy.
Metrocity enjoys challenges in the process of creating a new collection from a different viewpoint of reinterpretation,
inspired by heritages and nature of Italy, modern art, films, photos and buildings.
Going beyond the universal flow of the times with a unique design that combines classic and modern styles,
Metrocity is attentive to their voices and breathing with creative generations.
#CRAFTMANSHIP #ITALIAN HERITAGE
Metrocity believes in the great power of love.
Love for ourselves, romantic love between lovers, warm love for family and further,
love for others are all blessed feelings, which can make miracles at times.
LOVE
People are different and thus have a precious and unique value individually.
All have different shapes, voices and dreams, the variety of which should be embraced and loved.
Love for ourselves and others enriches life.
We work with others for people. Embrace, equality and ethical behavior are the values in our pursuit,
and we will dedicate our best efforts to address the problems of the world ahead.
Enabling all people to think freely,
support one another and bring a positive change and growth is investment for ideal future.
All people should dream a dream freely and be given an opportunity to make it come true.
SUSTAINABILITY
Metrocity will cheer and support in making all people’s dream come true. Metrocity will sponsor rising debutants in design and art, as well as children and women alienated in the opposite site of the earth, and continue on joyful and daring adventures with them..
We are proud of our promise on variety and embrace and will inspire positive change and growth among people, continue to coexist with others fairly, and be there forever with a valuable spirit that goes beyond all cultures.
“ MADE IN WORLDWIDE ”
Metrocity makes new pleasant attempts with factories, tanneries and artists having specialized techniques across the world using a range of materials that come from all parts of the world based on the world-renowned heritage technique of Firenze and cutting-edge technology of Milan.